Fitch Learning

Integrating four websites and a professional learning offering, the site had to be built robustly and convey the credibility that it could both serve decision makers within organisations and save users’ time. Site speed and world-class UX was our priority. As a financial services digital marketing agency, we also knew that compliance and GDPR was of paramount importance.

After a period of technical analysis, we successfully integrated all websites into Fitch Ratings’ ERP system. The new site became a seamless part of the ecosystem, allowing them to:

• Offer over 300 courses in 12 cities worldwide

• Display different prices for global regional variations using geo-targeting

• Provide a hub of online learning materials, including more than 120 hours of recording and over 3000 sets of questions and answers

• Provide auto renewal functionality to individuals taking the learning programme

• Offer lifelong membership for Alumni so they can access the resources

• Create a script to hide all customer data for use in the development environment, avoiding any breach of GDPR

We also installed Marketo, the leading marketing and automation software. This delivered powerful data to the Fitch Learning marketing team, enabling them to build a single source of truth for each customer.

In helping Fitch to increase its customer base, market to potential candidates visiting the site, and increase retention, we’ve created a valuable and sustainable tool for the business.