What’s changing in search trends for mortgages? And what it means for your business

In the past year, mortgage-related searches have dropped by 11%, but that’s only part of the story.

Behind the decline, there’s been a dramatic shift in what borrowers are actually searching for. From surging demand for mortgage pre-approvals to a boom in student and head start mortgages, the market is evolving fast, and so are your opportunities.

We analysed the latest search data to understand how mortgage advisors and brokers are attracting leads online and where competition is heating up.

Here’s a snapshot of what you’ll learn:

• One product category saw a 360% rise in search interest

• “Mortgage advisor near me” is becoming a top-performing local keyword

• Buy-to-let demand has dropped, but other niches are growing fast

The takeaway? There’s clear potential to win new business online — especially for firms who adapt their messaging and marketing strategy now.

Want the Full Breakdown?

Get the full whitepaper with all the data, trends, and recommendations to future-proof your strategy.

📥 Download it now — just drop your email below and we’ll send it straight to your inbox.